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TikTok SAN Migration to Complete August 20
Kochava to introduce support for modeled attribution TikTok for Business has been migrating from a standard open-network integration to a self-attributing network (SAN) integration over the past year....
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The Evolution of Digital Out-of-Home (DOOH) Advertising
Perspectives, measurement, and future trend insights with DPAA Digital out-of-home (DOOH) advertising continues to rapidly transform the advertising landscape, melding the physical and digital realms...
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Google’s Great Third-Party Cookie ‘Deprecation’ Deprecation
Users get to self-regulate their own cookie jar Have you ever seen one of those baking shows when the contestant mistakes salt for sugar, leaving judges with a bitter taste in their mouths as they...
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New Streaming Services Choose Kochava for CTV Measurement & Attribution
Kochava serves more top streaming services than all other measurement providers combined Two major streaming services recently selected Kochava as their connected TV (CTV) measurement and attribution...
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Open Beta: Engaged Ad Interaction Attribution With Meta & TikTok
Attribution waterfall evolution for video ad engagement Starting September 19, Kochava is offering an open beta where select advertisers can enable new attribution match types for Meta and TikTok for...
View ArticleBest Practices for Ad Fraud Protection
The post Best Practices for Ad Fraud Protection appeared first on Kochava.
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The State of Digital Out-of-Home (DOOH) Advertising
Webinar insights from industry experts at DPAA and Advertiser Perceptions Digital out-of-home (DOOH) has emerged as a potent medium in the fast-moving ecosystem of digital advertising, melding the...
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AdAttributionKit FAQ
Getting to know Apple’s new PET (Privacy Enhancing Technology) Eager to learn more about AdAttributionKit? This post covers many frequently asked questions to help you get “aakquainted” with AAK....
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Kochava Product & Partnership Updates Bulletin: Q3 2024
New .NET MAUI SDK, enhanced ESP support, RevenueCat integration, and more Fall is in the air, and Q3 2024 is a wrap. Before the weather cooled, Kochava hosted its annual Short Bridge Swim on August...
View ArticleMerging CTV with non-endemic advertising will unlock a new range of audiences...
The post Merging CTV with non-endemic advertising will unlock a new range of audiences for advertisers appeared first on Kochava.
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