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Kochava Announces Global Agency M&C Saatchi Performance as New Authorized...
M&C Saatchi Performance, an award-winning global growth marketing agency that continues to take a human approach to connecting brands to people across online channels, and Kochava, the leading...
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Measuring Incrementality & Lift: Webinar Q&A
Answers to your questions from the Kochava Foundry webinar Grant Simmons, VP of Kochava Foundry, recently hosted the webinar Measuring Incrementality & Lift, where he unpacked lift measurement...
View ArticleThe Marketer’s Guide to OTT & CTV
The post The Marketer’s Guide to OTT & CTV appeared first on Kochava.
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Sifting Through Google Privacy Sandbox for Android
How to become an early testing partner with Kochava Google Privacy Sandbox for Web has recently come increasingly under the microscope as the adtech industry witnesses early signs of third-party...
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Marketing Mix Modeling (MMM) Is Having a Moment
Enhancements to MMM make it a powerful tool for advertisers as privacy regulations evolve As data and user privacy concerns continue to mount, advertisers are facing unprecedented challenges in...
View ArticleNavigating Google Privacy Sandbox Part 1: Webinar Q&A
Answers to your questions from the Kochava Foundry webinar Grant Simmons, VP of Kochava Foundry, and Ethan Lewis, Chief Technology Officer at Kochava, recently hosted the webinar Navigating Google...
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Apple Privacy Manifest Prep Checklist
Steps to take with your next iOS app update after May 1, 2024 Per a February 29 post from Apple, beginning May 1, 2024, developers submitting an app update that leverages commonly used third-party...
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Sound Strategies for Cutting-Edge Podcast Advertising
Expert insights from Kochava webinar with Spotify Advertising and M&C Saatchi Performance Since its emergence in the early 2000s, podcasting has experienced exponential growth, prompting...
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Kochava Product & Partnership Updates Bulletin: Q1 2024
Privacy manifests, iAd framework removal, Apple Vision Pro, Google Privacy Sandbox, and more The first quarter of 2024 is a wrap, and the annual Kochava Summit hosted industry leaders in Sandpoint,...
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iOS 17.4 Bug May Lead to Decreased ATT Opt-In Rates
Bug fix included in iOS 17.5 beta During recent testing, our team encountered a critical issue affecting app performance on iOS devices running versions 17.4.0 and 17.4.1. The issue is related to...
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Smart TV Platform Empowers Performance Marketing on CTV With Outcomes...
CASE STUDY Smart TV Platform Empowers Performance Marketing on CTV With Outcomes Measurement VERTICAL: Smart TV OEM | SOLUTION: Kochava Publisher’s Suite TAKEAWAYS Measurable Outcomes Customer A...
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Ensuring Housing Access Through Accurate and Reliable Mobile App Measurement
CASE STUDY Ensuring Housing Access Through Accurate and Reliable Mobile App Measurement VERTICAL: Proptech | SOLUTION: Attribution, Measurement SDK, Fraud Prevention TAKEAWAYS 90-Day Measurement...
View ArticleKochava Wins 42matters SDK Category Leader for Attribution
The post Kochava Wins 42matters SDK Category Leader for Attribution appeared first on Kochava.
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Kochava & Comscore Bring Outcomes Measurement to Linear TV
Industry-first solution announced at 2024 IAB NewFronts Charles Manning, Founder and CEO of Kochava, joined Steve Bagdasarian, CCO of Comscore, onstage at 2024 IAB NewFronts to announce an...
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Contextual Cartography: Mapping a Privacy-Forward Digital Advertising Landscape
Insights from Embracing Contextual Advertising for Privacy-Safe Growth webinar As digital advertising rapidly evolves, contextual advertising offers a navigational tool for brands to chart a course...
View ArticlePowerful trends in Generative AI transforming data-driven insights for marketers
The post Powerful trends in Generative AI transforming data-driven insights for marketers appeared first on Kochava.
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Kochava Welcomes Admitad as New Authorized Agency Partner
Alignment underscores the importance of data-driven decisions for outcomes-based results Through this partnership, Admitad gains comprehensive training and access to Kochava’s real-time data solutions...
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Revitalizing Vigilance in Ad Fraud Mitigation
Redefining fraud prevention amid shifting industry focus In the ever-evolving landscape of digital advertising, the battle against fraudulent bot activity remains a crucial priority for marketers....
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Apple’s AI Moment: WWDC24 Key Takeaways
iOS 18, Apple Intelligence & AdAttributionKit AI was clearly the headliner at Apple’s Worldwide Developer Conference (WWDC) 2024. The possible impacts of Apple Intelligence on everything from app...
View ArticleComscore and Kochava Partner to Unlock New Insights Tying Cross-Channel...
RESTON, Va., June 18, 2024 – Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media cross-channel and Kochava, the leading real-time data solutions company...
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